What’s the biggest difference between someone seeing a product or service online compared to seeing it on television?
People didn’t plan to buy anything when they began watching television, but the commercial, infomercial or television show compelled them to action. They are interested. They are motivated. They are an inbound lead to the advertiser. When they find YOU there is little to no comparison shopping prior to contact, unlike consumers online.
After all, they are speaking exclusively with the advertiser, who has an opportunity to present the product’s or service’s benefits and get a sale before the consumer speaks with a competitor. These factors play a pivotal role in conversions, and the proof has been undeniable in our case.