OSN partnered with Snapchat to carry its content material to wider audiences throughout the area by utilizing augmented actuality (AR).
The principle objective of the marketing campaign was to extend consciousness about OSN’s streaming service, OSN Streaming and drive new subscriptions.
As a part of the marketing campaign — which ran from April four to April 20 — a sequence of artistic Snap Adverts have been launched to advertise must-watch content material from HBO and Disney+, together with the exhibits; The Mandalorian, Killing Eve, Gray’s Anatomy, Recreation of Thrones, and the movie, Bohemian Rhapsody.
Audiences have been additionally pushed to OSN’s varied platform choices together with its TV, cellular, and internet apps. The advert marketing campaign focused an enormous variety of demographics in each English and Arabic throughout the GCC in addition to Jordan and Lebanon. Over the course of the marketing campaign, Snapchat delivered 34% of the entire purchases and a fifth of all sign-ups.
The marketing campaign included launching a devoted Snapchat Lens to carry to life the season premiere of the award-winning drama, Killing Eve. The Lens delivered a excessive degree of engagement and reached 2.2M+ distinctive Snapchatters throughout the UAE, KSA, and Kuwait.
OSN introduced the revealing of its new streaming service OSN Streaming accessible on osn.com and OSN cellular and TV apps earlier this April. That includes a brand new model id and the biggest leisure content material ever, OSN now brings an unequalled provide of high quality content material via its channels through cable and satellite tv for pc, and on-demand through its streaming app.
Sonia Lekhal, chief advertising officer, OSN stated: “In addition to positively impacting subscriptions, our partnership with Snapchat has opened doorways to many new audiences with totally different viewing pursuits. The most recent collaboration has exceeded our expectations on all fronts – we have been additionally notably impressed that the marketing campaign achieved an eCPM two instances decrease than different platforms and a swipe-up price that was 1.7 instances greater. By additional exploring alternatives with AR and different partaking advert codecs on Snapchat, we stay up for bringing much more unbelievable viewing experiences to the area.”