(UroToday.com) The annual Journal of Urology Lecture on the 2020 American Urologic Affiliation (AUA) digital annual assembly was offered this 12 months by Dr. John Davis, discussing the usage of the net and social media sources for educating physicians. Dr. Davis notes that the objectives of an instructional social media presence are to boost the standard and amount {of professional} studying alternatives by means of peer-reviewed science, peer generated commentary, digital entry, and a brand new world of metrics and potentialities. The British Journal of Urology Worldwide has at all times been a social media-friendly tutorial journal and early social media articles within the journal weren’t solely standard but additionally citable:


Social media has permeated all facets of our lives and this exhibits within the present utilization of social media. Dr. Davis notes that 45% of the world has a social media platform, 74% of the AUA members primarily based on the 2017 survey, 49% of educational departments, 34% of educational school, and 99% of urology residents. Twitter and YouTube are the commonest platforms utilized for skilled/science-related content material, whereas Fb accounts for the best utilization total. Importantly, there are a number of facets that social media can obtain that print journals can not, particularly (i) immediacy of data – continued peer overview and crowdsourcing, extra photos and video and mobility of entry, and (ii) “Tweeting the Assembly” – insights into future publications and dissection new publications.

There are a number of professionals to social media, together with:

  • Affected person visibility
  • Google rankings
  • US Information rankings
  • Dissemination of analysis
  • Networking and collaborations
  • Bettering article citations
  • Boosting social capital throughout the urologic group
  • Affected person assist teams and curiosity teams constructed round hashtags (#ILookLikeaSurgeon)
  • Visible abstracts rising article engagement and dissemination

Nonetheless, there are additionally cons related to social media, together with:

  • Lack of self-control – poor professionalism
  • Faux information, misinformation, and battle of curiosity – highest for prostate most cancers, inaccurate articles, poor industrial movies
  • Blurred strains between communications meant for professionals versus sufferers and the general public
  • Lack of racial variety in YouTube movies and scientific trials
  • Social media harassment
  • Polarizing opinions

In a examine assessing components related to affected person’s choice of a urologist and the utilization of the web and social media, Berger et al.1 discovered that the three most essential surveyed urologist choice components included hospital popularity, in-network suppliers, and appointment availability. Curiously, the three least essential included medical faculty attended, urologist on social media, and TV, radio, and/or billboard ads. A latest examine from Teoh and colleagues2 mentioned assemble a helpful tweet, noting that phrase rely, variety of mentions and presence of a photograph had been predictors of likes and retweets. Nonetheless, an rising variety of hashtags had been related to fewer likes, and the variety of “followings” and “followers” of the contributor, and their time since becoming a member of Twitter didn’t have any affiliation with the variety of likes or retweets. 

Typical metrics for scientific publications embody articles being cited in different journals, which interprets to an impression issue. Within the social media world, altmetrics is a metric of the article’s presence throughout social media platforms. Subjectively, social media consideration can drive a future article acceptance, future article citations, and a journal’s impression issue. As social media continues to develop, sustaining knowledgeable on-line id, and interacting appropriately with one’s community are important to participating positively and defending affected person well being info.3 There are a lot of alternatives for collaboration and change of concepts, however pitfalls exist with out the adherence to correct on-line etiquette.

Dr. Davis highlighted a number of different social media alternatives for doctor schooling, together with:

  • Journal Golf equipment: ie. #urojc
  • Video Crowdsourcing: fast, environment friendly crowdsourcing for discussing operative approaches
  • Medical utility and schooling
  • Journal of Urology ‘Pub Stream’
  • Put up-graduate studying: ie. retzius-sparing robotic radical prostatectomy
  • Put up-COVID on-line work and studying

Offered by: John Davis, MD, Professor, Division of Urology, Division of Surgical procedure, Director, Urosurgical Prostate Program, Division of Urology, The College of Texas MD Anderson Most cancers Middle, Houston, TX

Written by: Zachary Klaassen, MD, MSc – Assistant Professor of Urology, Georgia Most cancers Middle, Augusta College/Medical Faculty of Georgia, Twitter: @zklaassen_md at the 2020 American Urological Association (AUA) Annual Meeting, Virtual Experience #AUA20, June 27- 28, 2020

1. Berger GK, Medairos R, Regala P, et al. Components Influencing Affected person Choice of Urologists. Urology 2020 Mar;137:19-25.
2. Teoh JYC, Mackenzie G, Smith M, et al. Understanding the Composition of a Profitable Tweet in Urology. Eur Urol Focus. 2020 Could 15;6(3):450-457.
3. Taylor J, Loeb S. Guideline of Pointers: Social Media in Urology. BJU Int 2020 Mar;125(3):379-382.

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