Hours after HBO launched its long-awaited HBO Max app on iOS, Apple TV and different platforms on Wednesday, the AT&T-owned firm has pulled streaming integration with Apple TV Channels.

One of many first major cable networks to signal on to Apple TV Channels, HBO is not accessible to new customers accessing Apple’s collaborative streaming hub.

Present clients who signed up for HBO’s streaming service by way of Apple TV Channels will retain entry to the supplier’s content material by way of the TV app. The state of affairs might change within the coming months as HBO pares down its varied streaming choices in a transfer to consolidate and push customers to HBO Max. Customers are already being herded towards Max, as commercials for the brand new service are plastered throughout the HBO part of Channels.

It must be famous that Channels programming doesn’t embody new exhibits, films and specials created or bought for HBO Max. For instance, customers making an attempt to entry Looney Tunes cartoons in Channels are directed to obtain HBO Max through the App Retailer. Those that subscribed by way of Channels can, nonetheless, use their Apple ID to authenticate the brand new, and extra expansive, HBO Max app which debuted today.

Apple TV Channels was launched alongside iOS 12.three in 2019 as a substitute for devoted streaming apps. Integration with Channels permits customers join and subscribe to a wide range of premium tv and streaming providers in a single place, thereby making standalone apps pointless.

HBO was among the many first batch of paid cable suppliers to supply help for Channels when the system debuted. On the time, it was the one place HBO customers have been capable of obtain content material for offline viewing.

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