Diageo (NYSE:DEO) turns into the newest firm to pause social-media promoting, following related strikes by Coca-Cola, Hershey and others.

Diageo strives to advertise inclusion and variety, together with by means of our advertising and marketing campaigns,” the corporate tweeted. “From 1 July we’ll pause all paid promoting globally on main social media platforms. We’ll proceed to debate with media companions how they’ll cope with unacceptable content material.”

On Friday, shares of Fb (NASDAQ:FB) and Twitter (NYSE:TWTR) were pounded on ongoing pushback from advertisers concerning the platforms’ perceived lack of motion on racial points.

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