Amazon’s Hearth TV isn’t the one related TV platform aiming to succeed in extra screens by means of new partnerships. Whereas Amazon today announced plans to deliver Hearth TV to extra locations — together with vehicles and cable containers — its chief competitor, Roku, shared this morning it’s including new international manufacturers as licensee companions for Roku TV, to succeed in a complete of 15 international model companions, and launching a brand new “Roku TV Prepared” program.

Roku says the brand new TV manufacturers will launch Roku TV fashions within the U.S., Canada, Mexico and the U.Ok. this yr.

In Mexico, new companions embrace InFocus, Polaroid and Walmart’s ATVIO. Roku already works carefully with Walmart, providing the retailer unique units like Roku media players which are solely bought at Walmart, in addition to sensible audio units, together with a soundbar and subwoofer sold under Walmart’s own brand.  

As well as, current Roku companions TCL and Hisense will broaden their respective Roku TV lineups later this yr.

Roku’s near-term focus with these Roku TV expansions is to seize extra market share in North America — plus the (English-speaking) U.Ok. Amazon, by comparability, introduced right this moment extra Hearth TV Version manufacturers would arrive this yr within the U.S., Canada, Mexico and the U.Ok., plus markets like India, Eire, Germany, Austria, Italy and Spain.

Roku TV’s licensing program affords OEMs and TV manufacturers a TV {hardware} reference design and the Roku working system, which incorporates options just like the customizable house display, superior search and assist for personal listening by the Roku app. 4K Roku TV fashions additionally assist HDR 10 and a few assist Dolby Imaginative and prescient HDR, Dolby Atmos sound and Full-Array Native Dimming (FALD), a know-how that gives higher distinction.

“2019 was an amazing yr for Roku TV, with extra manufacturers, retailers and shoppers selecting the platform than ever earlier than,” famous Mustafa Ozgen, senior vice chairman and basic supervisor of Account Acquisition at Roku, in an announcement in regards to the new Roku TV licensees. “We imagine that Roku TV represented a couple of in three sensible TVs bought within the U.S. throughout the first 9 months of 2019, and the variety of our licensees retains rising.”

As well as, Roku right this moment introduced a brand new “Roku TV Prepared” program that can enable client electronics firms to label themselves as such so shoppers will know the merchandise have been examined and authorized to work with Roku TV. Which means the units can be simple to arrange, and can embrace on-screen entry to sound setting and quantity management with one distant.

The primary companions underneath the brand new program are TCL North America and Sound United — the guardian firm to Denon, Polk Audio, Marantz, Definitive Expertise and Classé. These firms will function “Roku TV Prepared” merchandise for choose manufacturers later this yr.
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